15+ years scaling marketing inside VC-backed startups. I know how to walk into an existing foundation, see what's there, and build the strategy, team, and programs that take it to the next level.
Whether I've walked into a company with one marketer or none, my approach is the same: assess the foundation, respect what's been built, identify the gaps, and create the infrastructure to scale with intention.
At every company, I've started by understanding the landscape before changing it. At Rivera, that meant evaluating an entirely new market category. At Provide, it meant identifying which early efforts had legs and which needed rethinking. The best marketing leaders build on what's already there.
I build the operational backbone lean teams need to punch above their weight, from CRM systems to AI-powered stacks. At Rivera, I led the migration from Salesforce to Monday and deployed an AI stack that let a small team execute at the output of an organization three times its size.
National expansion from 12 regional territories at Beam. Four distinct buyer segments at Rivera. Omnichannel lifecycle programs at Provide. I know when to go wide, when to go deep, and how to sequence growth so it sticks.
Events are where brand strategy becomes something people can feel. I've designed and executed at every scale, and I hold the same standard across all of them: every detail intentional, every touchpoint mapped to a commercial outcome.
The industry's first branded prospect events. A $150K program that closed $15M in loans from attendees, with every touchpoint designed to move deals forward.
At Rivera, I led the advisory board and conference strategy that tripled ICP pipeline, turning industry presence into qualified demand.
Full production, narrative arc, and experience design across large-format events, from 1,500-person town halls to multi-day company offsites. Owned logistics, agenda, and attendee experience.
I build brands that earn attention and keep it, through a clear story told consistently across every channel and touchpoint.
That happened because we built a brand people wanted to be part of. A content engine driving 37% YOY increases in branded search. A PR strategy that landed 21 premium earned media placements and 80M+ impressions. Omnichannel lifecycle programs that turned first-time buyers into long-term customers. And a joint marketing strategy with partners built around mutual pipeline.
Scaling a team means understanding what the business needs now, what it'll need in 18 months, and hiring the right people at the right time.
At Rivera, I deployed an AI-powered operational stack that let a lean team execute at the output of a much larger organization. I'd rather prove what's possible with a tight team and smart systems first, then make the case for growth with data behind it.
Compressed time-to-market across key initiativesAt Provide, I grew the team from zero to 12, every hire intentional. I built a culture where people felt invested in, challenged, and valued. That resulted in top engagement scores and 100% retention across a four-year run.
100% retention · Top engagement scoresI started in enterprise marketing, learned discipline and process, then took that foundation into VC-backed startups where I learned how to move fast and build with conviction.
First marketing hire at PBM oversight startup. Built brand, positioning, and full commercial infrastructure. Contributed to 2.5x revenue growth.
VC-BackedScaled from $300M to $1B+ in annual volume. Built best-in-class brand, reaching #2 market position in four years. Hired 12, retained 12.
VC-Backed AcquiredBuilt marketing function from scratch. Delivered $312M in pipeline. Led national expansion from 12 territories while launching two new product lines.
VC-Backed AcquiredSupported $1.4B acquisition through GTM execution. Launched pharma campaign resulting in $2.7M deal in six months. Exceeded activation goals by 53%.
VC-Backed AcquiredBuilt marketing discipline in an enterprise environment. Learned the rigor of process, data governance, and operating within complex organizational structures.
EnterpriseWhere the career started. Developed core marketing fundamentals and a hands-on approach to execution that carried through every role since.
EnterpriseBeyond the day job, I invest real time in the people and communities around me. I believe the best marketing leaders stay deeply connected to the world they operate in.
In 2022, I founded the Women's Powerhouse Group to create a space for authentic connection amongst local female business owners and leaders. A real community built on trust, shared challenges, and mutual support.
I mentor emerging talent through First Round Capital's Fast Track program, helping the next generation of startup operators develop the instincts and frameworks that take years to learn on your own.
Active mentor in the MKTG WMN community, supporting women in marketing as they navigate career growth, leadership transitions, and the realities of building in fast-moving companies.
Four VC-backed companies across healthcare, insurance, financial, and technology verticals. A decade of working alongside founders, operators, and investors means the relationships are real and the dynamics are second nature.