This site is password protected. Enter the password to continue.
That's not it. Try again.
B2B Marketing Executive
I take what's working and make it unmissable.
12+ years scaling marketing inside VC-backed startups. I know how to walk into an existing foundation, see what's there, and build the strategy, team, and programs that take it to the next level.
I don't tear down what exists. I figure out what's working and turn the volume up.
Whether I've walked into a company with one marketer or none, my approach is the same: assess the foundation, respect what's been built, identify the gaps, and create the infrastructure to scale with intention.
🔍
Assess & Elevate
At every company, I've started by understanding the landscape before changing it. At Rivera, that meant evaluating an entirely new market category. At Provide, it meant identifying which early efforts had legs and which needed rethinking. The best marketing leaders don't start with a blank canvas when one already exists.
⚡
Build Infrastructure That Scales
I've deployed AI-powered operational stacks that let lean teams punch well above their weight. At Rivera, a small team executed at the output of an organization three times its size. Smart systems beat headcount every time, until scale demands otherwise.
🎯
Expand With Precision
National expansion from 12 regional territories at Beam. Four distinct buyer segments at Rivera. Omnichannel lifecycle programs at Provide. I know when to go wide, when to go deep, and how to sequence growth so it sticks.
02 / Events & Experiences
From 1,500-person town halls to intimate prospect dinners.
Events aren't a line item for me. They're where brand strategy becomes something people can feel. I've designed and executed at every scale, and I hold the same standard across all of them: every detail intentional, every experience elevated.
1,500+ ATTENDEES
Large Format
Company-Wide Town Halls
Full production, narrative arc, and experience design for large-format internal events. Unified distributed teams around shared vision.
300 ATTENDEES
Multi-Day
Company Offsites
Multi-day programming balancing strategic content, team connection, and moments that people actually remember. Owned logistics, agenda design, and attendee experience.
Curated
High-Touch
Elevated Prospect Experiences
Designed intentional, high-touch experiences that deepened relationships and moved deals forward. Every touchpoint mapped to a commercial outcome.
03 / Brand & Storytelling
The brand work that turns market entrants into market leaders.
I build brands that earn attention and keep it. Not through noise, but through a clear story told consistently across every channel and touchpoint.
Provide went from unknown to the number two player in market in four years.
That happened because we built a brand people wanted to be part of. A content engine driving 37% YOY increases in branded search. A PR strategy that landed 21 premium earned media placements and 80M+ impressions. Omnichannel lifecycle programs that turned first-time buyers into long-term customers. And a joint marketing strategy with partners that created mutual pipeline, not just co-branded PDFs.
21
Premium earned media placements in top-tier outlets
80M+
Impressions from earned media alone
37%
YOY increase in branded search conversion
$1B+
Annual volume scaled from $300M through brand and lifecycle strategy
#2
Market position reached in four years as a new entrant
04 / Team Building
I know when to stay lean and when it's time to grow.
Scaling a team isn't about filling seats. It's about understanding what the business needs now, what it'll need in 18 months, and hiring the right people at the right time.
Lean & Efficient
Small teams that outperform
At Rivera, I deployed an AI-powered operational stack that let a lean team execute at the output of a much larger organization. I'm not someone who immediately asks for headcount. I'd rather prove what's possible with a tight team and smart systems first, then make the case for growth with data behind it.
Compressed time-to-market across key initiatives
Scale & Retain
12 hires. Zero attrition.
At Provide, I grew the team from zero to 12, every hire intentional. I built a culture where people felt invested in, challenged, and valued. That resulted in top engagement scores and 100% retention across a four-year run. When it's time to scale, I hire for capability and culture fit, not just coverage.
100% retention · Top engagement scores
05 / The Journey
Enterprise foundations. Startup speed. Both in the toolkit.
I started in enterprise marketing, learned discipline and process, then took that foundation into VC-backed startups where I learned how to move fast and build with conviction.
2025 - PRESENT
Rivera
VP, Marketing
First marketing hire at PBM oversight startup. Built brand, positioning, and full commercial infrastructure. Contributed to 2.5x revenue growth.
VC-Backed
2021 - 2025
Provide
VP, Head of Marketing & CX
Scaled from $300M to $1B+ in annual volume. Built best-in-class brand, reaching #2 market position in four years. Hired 12, retained 12.
VC-Backed
2018 - 2020
Beam Benefits
Director of Marketing
Built marketing function from scratch. Delivered $312M in pipeline. Led national expansion from 12 territories while launching two new product lines.
VC-Backed
2015 - 2018
CoverMyMeds
Manager, Payer, Pharma & New Product Marketing
Supported $1.4B acquisition through GTM execution. Launched pharma campaign resulting in $2.7M deal in six months. Exceeded activation goals by 53%.
VC-Backed
EARLIER CAREER
Alliance Data (now Bread Financial)
Marketing Lead
Built marketing discipline in an enterprise environment. Learned the rigor of process, data governance, and operating within complex organizational structures.
Enterprise
EARLIER CAREER
Cranel
Senior Marketing Coordinator
Where the career started. Developed core marketing fundamentals and a hands-on approach to execution that carried through every role since.
Enterprise
06 / Community
I don't just work in ecosystems. I build them.
Beyond the day job, I invest real time in the people and communities around me. I believe the best marketing leaders are deeply connected to the world they operate in, not just observing it from inside a company.
💪
Founder: Women's Powerhouse Group
In 2022, I founded the Women's Powerhouse Group to create a space for authentic connection amongst local female business owners and leaders. Not a networking group. A real community built on trust, shared challenges, and mutual support.
🌱
Mentor: First Round Fast Track
I mentor emerging talent through First Round Capital's Fast Track program, helping the next generation of startup operators develop the instincts and frameworks that take years to learn on your own.
🎯
Mentor: MKTG WMN
Active mentor in the MKTG WMN community, supporting women in marketing as they navigate career growth, leadership transitions, and the realities of building in fast-moving companies.
🤝
Startup Ecosystem Fluency
Four VC-backed companies across healthcare, insurance, financial, and technology verticals. A decade of working alongside founders, operators, and investors means the relationships are real and the dynamics are second nature.
07 / The Fit
Why this makes sense.
Drive has a strong foundation and a clear opportunity. You need someone who can take what exists, bring fresh perspective, and build the programs that define the next chapter. That's the work I've done my entire career.